Chad Rothe


Chad has had a true passion and clever eye for design and unique aesthetics ever since he was young. While studying Interior Design at Scottsdale Community College, Chad apprenticed at a Modern and Avant- Garde lighting showroom. During his internship, Chad developed a true understanding of how the importance of proper lighting can either make or break a space. He became self-taught in the field of lighting design, with a vision to one day operate his very own lighting design showroom. With nearly 20 years of experience, Chad has been involved in illuminating high-end residential architecture, bar and club establishments, as well as restaurants and retail spaces. Chad believes that good lighting is one of the most effective single forces in interior design and architecture, but arguably the most neglected. At Lightform Lighting, Chad and his team will explain illuminating technology and make the art of lighting accessible to everyone.

Stephanie Croft

Lighting Designer

Stephanie is one of the industry's best talents and most knowledgeable designers. With a Bachelor of Arts in Interior Design from Washington State University, Stephanie brings a devotion for design into the lighting world. Her ability to visualize the impact of dynamic lighting methods in any space allow her to successfully detail light into architecture and interiors. As a result, Stephanie is always in pursuit of adding new technology to her repertoire and broadens her craft through field experience. Having a love for design coupled with proficient technical abilities in AutoCAD software and 3D modeling, Stephanie possesses a thoughtful approach that will provide innovation to lighting any project.

Elaine Cogbill


Elaine comes as a highly qualified accountant to the Lightform team with an extensive background in finance. Throughout her career at major institutions that include Valley National Bank and J.P. Morgan Chase, Elaine controlled and monitored expenditures of multi-million dollar budgets. She has also managed government and private grant dollars through her time with non-profit organizations such as HomeBase Youth Services. Eventually, Elaine followed a career path that led her to control accounts for a design studio in Scottsdale, Arizona. Through her exposure to the design industry and creative seeking minds, Elaine crossed paths with Chad Rothe, allowing her the opportunity to join Lightform's creative team of professionals. Elaine has been an invaluable member of the Lightform family since joining nearly seven years ago.

Lynn Brown

Marketing / Social Media

Lynn heads our marketing and social media department with her keen sense of design, creativity and spunk. She has a passion for photography and possesses an Interior Design Degree from the University of Nebraska - Lincoln. In tandem with managing our website and social media platforms, Lynn continues to develop her skills by learning how specialized lighting enhances design and photography. Lynn joins the Lightform team as a part-time member so that she may have the opportunity to fulfill her primary occupation as a proud mother to her two wonderful children.


Morale Officer

Khan was rescued by Chad back in 2010 while seen darting through traffic in a Phoenix neighborhood. After performing his due dilligence, Chad became father to the miniature pinscher/ chihuahua mix. These days, Khan happily works at Lightform Lighting as the greeter and mascot. He spends his days lying about the Lightform showroom, keeping the staff entertained (and in-line) and greeting all clients who walk through the door.