Lightform Lighting started in a small office located in the heart of downtown Phoenix in 2002. With only a handful of fixtures on display, owner, Chad Rothe embarked on an undertaking of the contemporary lighting industry in Arizona. Chad wanted to change the perception people had about lighting and demonstrate why this neglected aspect of design is crucial for a space. His lighting design studio and showroom has grown from a one person business to a staff of four, expanding so rapidly that it’s nearly outgrown the new space currently located on Indian School Rd., which displays more than a four-hundred lighting fixtures represented by 70 lighting manufacturers. With the additional expertise from his staff, Lightform Lighting continues to expand and looks forward to Switching On: good taste!