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AZ FAMILY TV 3

JAIME CERRETA'S LOCAL LOVE SEGMENT FEATURES LIGHTFORM 

In June 2023, Lightform Lighting was honored to welcome local news reporter, Jaime Cerreta, to the showroom to celebrate over 20 years of success in the lighting business. Cerreta’s news segments are heavily focused on local businesses to build a stronger sense of community and support for one another.

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Featured in the aired TV segment, Lightform Lighting founder, Chad Rothe, gave Channel 3’s Arizona Family a warm welcome to Scottsdale for a VIP experience into the interactive illuminated showroom. During his interview, the owner and long-time lighting designer shared the stories and inspiration behind Lightform Lighting and its featured installations. He mainly focused on the importance of unique and innovative design while demonstrating his passion and sensitivity towards the craft. While the displays in the Lightroom Lighting showroom are constantly changing, the message always remains the same: to create a space that balances modern technology with the emotion of good design. Featuring installations from hanging pendants to architecturally designed mood lighting, Rothe was able to fascinate Cerreta and Arizona Family viewers with the latest advances in illumination and design.

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Following Rothe’s interview, journalist Jaime Cerreta rejoined the conversation, inviting the audience to visit the showroom on the corner of Indian School Road and Goldwater to view the collection first-hand.

 

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SHOWROOM

7018 E. Indian School Road

Scottsdale, AZ  85251

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360 Virtual Tour

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HOURS

Monday - Friday:  9:00 am - 5:00 pm

Saturday:  Closed (temporarily)                           

© 2025  Lightform Lighting LLC

CONTACT US

602.253.2778

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